RCF Rocks It All Out In Hard Rock Hotel Penang
21 Dec 2009
Music is the soul and life of Hard Rock Penang and RCF might just provide the needed heartbeat for it.
Malaysia - The newly-opened Hard Rock Hotel in
Penang is practically a living museum of rock
memorabilia. Rock legends and music icons are celebrated and their
unforgettable tunes are played throughout the entire venue at all time.
Memorabilia from icons like Elton John, Bruce Springsteen and Diana Ross are on
prominent display much to the delight of rock and roll fans there. Located by
the breathtaking seaside on the coast of Batu Ferringhi, this 250-room hotel
also houses the world famous Hard Rock Café, an all-day dining restaurant known
as Starz Diner, a VIP lounge (appropriately named the King’s Lounge), a multi-purpose
ballroom and a luxuriously stretched swimming pool.
While music is prominently referred to as
its “heart and soul”, the whole sound system can be considered the hotel
integral “spine and backbone”. Without it, the whole Hard Rock experience
cannot be channeled out symbolically to its guests. Thus, it is integral for
them to maintain and develop a good system to complete and deliver the whole
Hard Rock experience.
Utilizing an RCF system as its main choice
for sound and audio reproduction equipments may be viewed as a bold choice for
some industry observers. But its General Manager, John Primmer, begged to
differ. “Hard Rock may be an all American brand and symbol, but we are looking
for quality in sound system. We have a set of standard and manual set by Hard
Rock International for sound system. As long as we abide to this manual and
standard, we don’t have to worry about the system’s country of origin. So far,
RCF has performed great and up to our standard”
“RCF sounds really nice and it is perfectly
suitable for our hotel. Our sound and audio consultant from
Bali,
Vision One, recommended RCF to us. Once we tested the system, we know that RCF
is the one. With RCF, there are definitely no comprise in quality. Now, RCF is
installed practically everywhere in this hotel”
In the exclusive King’s Lounge, a different
type of RCF system is installed. “There’s this amazing tiny speaker by RCF.
This impressive tiny fellow can give quite a dispersion and decent sound” With
depth of 104 mm and width of 104 mm, the RCF HS 1026W can easily be mistaken as
a ceiling ventilation hole. Mr. Sridevan Sriniwass, the Director of RetroAve
(Rental partner of Acoustic & Lighting System), rained praises on it as
well. “At the end of the day, we need to get the right kind of system in places
for what is required. The HS 1026W is neat and lightweight. This coincides
beautifully with the exquisite nature of the lounge”
In the prominent Hard Rock Café, RCF acustica
series were installed. Utilizing both the C 5215-W and C 3108 line, Hard Rock
Café will never be short of power and performance. Usually a live band will
perform there every night to live up the atmosphere of the entire dining
experience. In addition, the double storey café also houses the stylishly
rocking souvenir shop, RockShop for guests to purchase a piece of tangible Hard
Rock memory. The decision to use a full-range speaker instead of line array
system is based solely on technical restrictions. “A line array will be too
loud for a medium-size premise like this. It is wiser to use a full range
speaker since it can practically do the same job for less. Line array is more
suitable for larger size premise (More than 50 meters in length)”
For the vast and spacious hotel lobby area,
the powerful MQ 50C ceiling speakers were installed. Facing the beach and sea, the hotel lobby is
also the perfect premise for concerts or showcases to be held. Artists like
Zainal Abidin and local band Hujan have all performed there before. On normal
night, live band will perform a ditty or two to entertain the crowd and enliven
the spirit of the night. Abundant number of MQ 80 P weather resistant outdoor
speakers was installed around the pool area to provide soothing tune for guests
to rejuvenate by the pool side. “The sound system complements the acoustic
sound really well. It really brings out the tune and enlivens the entire
atmosphere”
The whole audio system integration took
about a year to complete. “We started at the end of February this year. There
are many changes taking place throughout the whole course of installation. This
includes the positioning of the speaker, the cabling and also the sound
coverage. It is of utmost importance to make sure everything is in the right
place”
However, the biggest challenge came when
they start their work on site. Mr. Sri said that it is difficult to integrate
the system on site when it tends to get into everybody’s way. “M&E
department were doing their part of the job as well. Luckily, this time we
found a more efficient way to move around. .As a result, we managed to work
smoothly with everybody!”
In a hotel where rhythm is its main
heartbeat, one cannot help but wonder what will happen to a world without
music. It is difficult to envision the world today if influential masterpiece
like “Imagine”, “Bridge Over Troubled Water” or “Born to Run” were not
recorded. They said, music is what
feelings sound like. Judging by that phrase, I can “hear” the guests in Hard
Rock Hotel smiling from their heart and having a time of their life.
Equipments supplied:
- 2 units of MS 520 digital controlled
integrated
- 13 units of UP 1123 Power Line Amplifier
- 6 units of RC 62 remote control
- 55 units of MQ 50C ceiling speaker
- 10 units of HS 1026W ceiling speaker
- 2 units of MQ 90S subwoofer
- 15 units of MQ 60H wall mounted speaker
- 1 unit of CT 61 volume attenuator
- 20 units of MQ 80P outdoor speaker
- 1 unit of UP 4482 power line amplifier
- 2 units of AM 1122 line amplifier
- 8 units of C 5215-W full range speaker
- 6 units of C 3108 full range satellite
speaker
- 2 units of S 8018 bass reflex subwoofer
- 2 units of S 8028 bass reflex subwoofer
- 2 units of DX 4008 digital loud speaker
management
- 4 units of ART 310 A powered speaker
- 2 units of ART 315 A powered speaker
- 6 units of ART 312 A powered speaker
- 5 units of HC 2000 professional power
amplifier
- 2 units of HC 3200 professional power
amplifier
Rental supplied by:
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